November 2010
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Chanel's Future with Media
As we move further into the twenty first century, our world is being redefined by developments in technology and media. Information can be passed worldwide instantaneously. People can sell and purchase items from the comfort of their bedrooms. Advertisements are customized to the individual consumer. In this new world, media is moving information at the speed of light and it is revolutionizing...
October 2010
6 posts
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Chanel News →
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Sources for the Impact of Media on Chanel
Luxury brands still tread lightly with social media by Lauren Indvik, Forbes.com (10-23-10)
Animated presence by Lauren Milligan, British Vogue (06-04-09)
Karl Lagerfeld, Grand Theft Auto Road Warrior by Orli Sharaby, PSFK.com (04-08-08)
Chanel Mobile Art
Madame Figaro
Chanel News
Chanel to sell goods online by Nicola Clark, Marketing Magazine (02-16-10)
Chanel learns to think like a media...
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The Impact of Modern Media on the House of Chanel
When Karl Lagerfeld took over as chief designer for the house of Chanel in 1983, Chanel was still a force to be reckoned with in the fashion world. Little marketing outside of magazines and television was necessary. However, as modern society has become increasingly reliant upon the internet and media, Chanel’s marketing strategy had to evolve.
Recently, Karl Lagerfeld has been doing some...
September 2010
4 posts
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“A woman can be over-dressed, never over-elegant.”
– Coco Chanel
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Coco Chanel & Her Empire
Gabrielle “Coco” Chanel was a fashion designer in the early twentieth century. She was a visionary who changed the face of women’s fashion. In the days of wide brimmed feathered hats and flouncy, extravagant gowns, Ms. Chanel began to tailor menswear-inspired looks. As a young teenager, Gabrielle learned to become a seamstress after her mother passed away and her father left his...